The second part of strategy development is to understand the environment, as well as the organization itself. It answers the question of “where do we stand?” which is necessary to clarify the situation. According to that, the state “where do we want to stand in 2020?” can be imagined and fixed. A clarified situation allows the definition of goals and the evaluation of the distance between actual and future state. The environment of a school can be persons and groups, institutions, as well as technical, political, economic and ecologic infrastructure.
|Your time to learn||Time the learners need|
|Unit 2.1 S.W.O.T. Analysis||30 min||2 h|
|Unit 2.2 Stakeholder Analysis||30 min||1 h|
The learners understand the difference between “pattern” and “position”.
To understand the categories of the S.W.O.T. analysis and are able to elaborate the document related to digital issues in their school.
The learners understand the role of state definition within the process of strategy development.
The participants developed an S.W.O.T analysis for their school, as well as a stakeholder portfolio. They identified possible strategic options from four different types and they know about which stakeholders they have to care and how.
PowerPoint presentation SDD2_Analysis I
Examples within the Units
Paper and pencils
FlipChart Paper and permanent markers to fix the result
National Digitisation Plan, if available
This step is very work intensive, because you and the participants focus on many different aspects regarding their school. This means that there will be many discussions. Encourage the participants continuously to note their ideas – they will need moderation here. We suggest letting the participants prepare this meeting through reading the national digitisation guidelines. It is also thinkable to make an informal questioning with students and teachers (and maybe parents) before starting with the S.W.O.T. analysis led by the question: what can we do well? Where should be do something more? What can we not do?